FABRICA, Benetton's communication research centre, was created in 1994. It is based in Treviso, Italy in a complex restored and enlarged by Tadao Ando.

Fabrica is not a school, an advertising agency or a university. It is an applied creativity laboratory, a talent incubator, a studio in which young, modern artists come from all over the world to develop innovative projects and to explore new directions in communications, design, film, photography, publishing and the Internet. These young artists are accompanied along their research path by leading figures in art and communication, blurring the boundaries of culture and language.

Communications research at Fabrica services a wide variety of social causes and disciplines, such as economics, social and environmental sciences. Fabrica's aim is to grasp the future by giving innovative exposure to cultural or scientific projects which open a window onto tomorrow's world.